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Digital Marketing Internship Program May-April 2025
Exploring AI Tools in Modern Digital Marketing
AI Tools in Digital Marketing empower individuals with the practical skills and strategic knowledge needed to thrive in today’s fast-paced digital world. By learning to utilize AI-based platforms, individuals can develop strong skills essential for future career growth in digital marketing.
Our Mission
Ecofunomics LLP. is dedicated to transforming digital marketing education by combining classroom learning with practical, real-world experience. Ecofunomics conducted a one-month Digital Marketing Internship from 22nd April 2025 to 15th May 2025, in collaboration with Sivanath Sastri College. We aim to equip students with essential marketing skills that meet current industry standards. Students learn how to use digital and AI tools to analyze data, develop strategies, and create creative campaigns. This training equips them with the knowledge and skills needed for a successful, lasting career in digital marketing.
Introduction to Marketing Concepts
The first session of the Digital Marketing training began with the orientation. The orientation day marked an exciting beginning for all participants, as all the interns received their offer letters and officially became a part of the organization. Additionally, during the session, interns also received a comprehensive introduction to Ecofunomics. The orientation built a strong base for their AI-driven marketing journey.
The online session began with a detailed exploration of fundamental marketing concepts, where it was explained that marketing is not just about selling a product or service. Rather, it is about creating value for customers and building long-term relationships that benefit both the business and its clients.
Students learned about the 4Ps of marketing (Product, Price, Place, and Promotion) and how these elements together create a complete marketing strategy. Each of these elements was discussed in depth. Moreover, the session also introduced two important branches of digital marketing: Search Engine Optimization (SEO) and Social Media Optimization (SMO).
They were also explained about the working of online advertisements, emphasizing how paid ad systems such as Google Ads and Meta Ads operate. Students were shown how advertisers bid for ad placements, target specific audiences, and pay per click or impression.
Content Creation Using AI Tools
The second part of the session introduced AI-based tools for content creation, particularly focusing on ChatGPT and others. For instance, they learned how to request the AI to write a catchy ad for a product, and then modify it by asking for a more emotional, humorous, or formal tone. This exercise helped students understand that AI does not replace creativity, but rather enhances it by providing ideas and drafts that can be refined by human judgment. Several key strategies for creating effective marketing content were explored. Students also learned the importance of visual content, including images and videos, which are often more engaging than plain text. Moreover, they were also encouraged to combine AI-generated text with appealing visuals for better results.
By the end, students were able to create professional and attractive ad content within minutes and gain confidence in using modern tools for marketing creativity.
Content Review and Rectification
Once students had created their ad content using AI tools, the next step involved reviewing and rectifying it. The Digital Marketing Internship session emphasized the significance of proofreading and critical analysis before publishing any marketing material. Students’ ads were reviewed collectively by our experts to identify common mistakes. Some of these included unclear messages, overuse of jargon (complex or technical words), grammatical errors, and lack of emotional connection. Many students also overlooked including a call-to-action, which is essential in persuading the audience to engage with the advertisement.
They were provided with constructive feedback on each group, guiding them on how to refine their writing style, improve clarity, and make their content more engaging. Additionally, emphasis was placed on maintaining brand consistency, using simple yet persuasive language, and aligning content with overall marketing goals.
Students learned that content writing is not just about the right message, tone, and audience connection. The review process helped them understand the value of feedback and editing in professional content development.
Application of Content in Marketing
Here, students were taught how their content could be applied practically in digital marketing campaigns. They learned that good content is not enough; rather, knowing how and where to use it determines its success. Students learned the process of listing, publishing, and promoting ads across various digital platforms. They explored different types of advertisements- including display ads, video ads, social media sponsored posts, and Google Search Ads.
The session demonstrated how ad placement and timing can influence campaign performance. They also discussed the importance of targeting, such as selecting the right audience based on age, location, interests, and behavior. For instance, an ad for beauty products would perform better when targeted toward young adults, especially on visual platforms like Instagram.
By the end of the segment, students were able to visualize how their content could be part of a larger digital marketing ecosystem.
Ad Content Listing and Platforms
This module provided a hands-on understanding of ad content listing and platform-specific marketing strategies. Students explored how to upload, optimize, and manage their ad content on various digital platforms. Moreover, they were introduced to some of the Ecofunomics Projects. This on-field experience gave them insight into how professional marketers operate.
The session compared several major advertising platforms like Google Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads.
Students learned that each platform has unique features, ad formats, and performance metrics. For instance, while Google Ads focus on keyword intent, Instagram Ads rely heavily on visual storytelling. Understanding these differences helps marketers select the right platform for the right campaign goal.
Customer Feedback and Campaign Planning
Here, we emphasized the importance of customer feedback in refining marketing efforts. Students discussed how gathering feedback allows businesses to measure the effectiveness of their advertisements and make data-driven improvements. They learned about the different feedback collection methods through social media. Real-world case studies were discussed to demonstrate how companies modify their campaigns based on customer insights. In addition, the module covered campaign planning, teaching students how to design complete marketing campaigns from scratch. Students realized that successful campaigns depend on careful planning and adaptability.
AI Marketing & Consumer Psychology
One of the most exciting parts of the Digital Marketing Internship session was exploring the role of Artificial Intelligence in marketing. They were explained by demonstrating how AI is transforming digital marketing through tools that automate content creation, optimize ads, analyze data, and predict consumer behavior. Students were fascinated by how AI can personalize marketing messages to suit individual users, creating more relevant and effective interactions.
Final Presentation & Review
In the final segment of the Digital Marketing Internship, each student was asked to prepare and deliver a PowerPoint presentation summarizing their learning outcomes from the session. This exercise encouraged creativity, teamwork, and confidence in presenting marketing ideas. Students presented their ad content, campaign strategies, and reflections on how AI tools had helped them improve their work. Our experts provided feedback, appreciating innovative ideas and suggesting improvements where necessary. An open discussion was followed, allowing students to clarify their remaining doubts and share insights from their learning journey. The atmosphere was interactive and collaborative, helping everyone gain a deeper understanding through collective feedback.
The Journey to Greatness Begins
Ecofunomics LLP. provided students with a comprehensive foundation in both traditional and modern marketing approaches through the Digital Marketing Internship. From understanding the core principles of marketing to mastering AI-driven content creation, the session successfully blended theory with practical application. Students not only learned to write and design compelling advertisements but also gained insight into how these ads function across multiple platforms. The inclusion of hands-on activities, real-world projects for Ecofunomics, and discussions on AI and consumer psychology made the session both informative and engaging. By the end of this session, students developed essential skills in content creation, analytical thinking, and campaign management. They were also provided with Certificates for Completion. The training instilled confidence, creativity, and adaptability, preparing them to excel in future marketing endeavors.
The Digital Marketing Internship Team (May 2025): Humsha Zahir (Economics Department), Riya Singh (Economics Department), Paulomi Bagchi (Geography Department), Srija Sanfui (Geography Department).
Author
Humsha Zahir
Research and Administrative Assistant
Ecofunomics LLP.
