Bharadwaj, S., & Sarkar, T. D. (2025). From Plantations to Teacups: Analyzing Tea Preferences in India. Ecofunomics, 7(1), 82–93. https://doi.org/10.5281/zenodo.14679423
Abstract
This study explores the tea consumption patterns of Indian citizens, drawing on a primary survey conducted by Ecofunomics LLP in 2024. The survey, involving 170 respondents from diverse demographic backgrounds, aims to understand the factors influencing tea preferences in India. The findings reveal that tea remains a staple in Indian households, with 65.3% of respondents consuming it daily. Milk tea is the preferred choice for most (68%), while black, green, and herbal tea are less popular. The survey also highlights the continued reliance on traditional retail outlets, with 60.9% of respondents purchasing tea from local grocery stores. Brand reputation plays a minimal role in influencing tea choices, as taste, flavor, and freshness are the primary considerations for most consumers. Additionally, the study sheds light on the significant domestic demand for tea, which, coupled with export requirements, places pressure on India’s tea production. These insights contribute to understanding tea consumption trends and their implications for the industry.
Keywords: Tea, Consumer Preference, Indian Case Study
JEL Classifications: Q13, D12, O57
Author
Samrat Bharadwaj
Independent Researcher
Torsa De Sarkar (Corresponding Author)
United Missionary Girl’s High School
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Great initiative for school going children, enjoyed reading it.