Article Contents
Santra, A., Mondol, B., Mondol, S., & Ghosh, S. (2025). Byju’s: A Study in EdTech Disruption and Decline. Ecofunomics, 7(1), 77–81. https://doi.org/10.5281/zenodo.14710254
Abstract
This case study examines the evolution and challenges of Byju’s, a prominent Indian EdTech company. Founded in 2008, Byju’s has revolutionized education through innovative digital learning solutions, achieving rapid growth and a significant market valuation. However, the company currently faces a confluence of challenges, including financial mismanagement, operational issues, and regulatory scrutiny. This analysis delves into Byju’s strategic decisions, market penetration strategies, and the factors contributing to its meteoric rise and subsequent challenges. It explores the impact of the COVID-19 pandemic on the company’s growth and analyses its current financial position, operational strategies, and the competitive landscape. The case study concludes by examining the lessons learned from Byju’s trajectory and its implications for the future of the EdTech sector.
Keywords: EdTech, Disruptive Innovation, Business Model Sustainability
JEL Classifications: I21, L86, O32
We serve unlimited knowledge with zero sign-up fees. Please enter your email address to subscribe and receive notifications of new articles by email. Remember, knowledge is the new currency that serves the best return!!!
