The purpose of this case study is to understand the fashion consumption pattern of rational consumers. This compact case study is a hybrid of different branches of social sciences. We bring in variables to understand the behavioral decisions of a rational consumer behind choosing a fashion-clothing brand. The study utilizes theoretical and empirical analysis to conclude and infer the results.
Tag: case study
Income Inequality in India – using Lorenz Curve
Income Inequality is a term that defines the income distribution pattern in a country or economy among its citizens. If the range (highest income minus