App-based transportation platforms have transformed the way people travel by providing convenient, affordable, and technology-driven mobility services. Understanding user behaviour helps identify the factors that influence customer preferences, satisfaction, and continued use of these platforms. Service quality plays a crucial role in shaping the overall user experience through aspects such as reliability, safety, responsiveness, and ease of use. Assessing both user behaviour and service quality provides valuable insights into customer expectations and areas for improvement. This study aims to examine how these factors contribute to user satisfaction and the overall effectiveness of app-based transportation services.


