User Behaviour and Service Quality in App-Based Transportation

User Behaviour and Service Quality in App-Based Transportation

App-based transportation platforms have transformed the way people travel by providing convenient, affordable, and technology-driven mobility services. Understanding user behaviour helps identify the factors that influence customer preferences, satisfaction, and continued use of these platforms. Service quality plays a crucial role in shaping the overall user experience through aspects such as reliability, safety, responsiveness, and ease of use. Assessing both user behaviour and service quality provides valuable insights into customer expectations and areas for improvement. This study aims to examine how these factors contribute to user satisfaction and the overall effectiveness of app-based transportation services.

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1. Age
2. Gender
3. Occupation
4. Do you use online app-based cab services?
5. Which apps do you mostly use?
6. How often do you use these cabs?
7. How long have you been using transportation apps?
8. What is the primary reason you choose a specific ride-hailing app over others in your area?
9. During which situations do you rely on transportation apps the most?
10. Which feature do you value the most while booking a ride?
11. What are the major reasons you use online app-based cab services instead of public transportation?
12. What is the biggest challenge or frustration you face while using these apps in West Bengal?
13. What would encourage you to use transportation apps more frequently?

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